Black Main Street
BeautyBlack Business SpotlightBlack Entrepreneurship

17 Black Owned Beauty Brands To Support

The history books always mention Estee Lauder, Charles Revlon, and Helena Rubenstein when they talk about icons in the realm of beauty and cosmetics. But those same people don’t know the first self-made millionaire in America was a Black woman named Madame C.J. Walker. Walker created hair products for Black hair back in the early 1900s.

Fast forward to today. Walk into any major retail chain’s cosmetic section and most Black women will find it hard to find quality products designed for them. It might be due to the lack of marketing money available to these smaller (by comparison) Black owned cosmetic companies, that don’t allow them the power to compete for shelf space but we can help change that! Here are 17 Black Owned Beauty Brands You Need To Know. Give them a try and support.

KA’OIR Cosmetics

Keyshia Ka’oir and her brands have been featured in fashion, beauty, music media outlets worldwide… including MTV, BET, VH1, BRAVO, Billboard, The FADER, Essense, New York Fashion Week, GLAMOUR, CBS, IN STYLE and more.

Originally a Miami-based celebrity stylist the Jamaican beauty, KEYSHIA KA’OIR got her modeling start as “Lisa”, the jealous ex-wife in the Timbaland and Drake music video, “Say Something”. Shortly after in 2010, the budding superstar put together a whirlwind promotional push securing countless music video features, national magazine covers and launching the vibrant makeup brand, KA’OIR COSMETICS.

IMAN Cosmetics

Iman, the former super model, is the founder and CEO of IMAN Cosmetics, a beauty brand that created a cosmetics and skincare collection designed for all Women with Skin of Color™.

The IMAN brand was launched in 1994 with the ideal, that women with skin of color are from many races, cultures and ethnicities. IMAN Cosmetics are designed for African American, Asian, Latina and multi-racial women who have skin tones in a vast array of shades. The brand has skincare and cosmetics which include 16 foundation shades. IMAN Cosmetics are sold around the globe including the United States, Canada, UK, France, Africa, and the Caribbean.

Black Opal

In September of 2019, Black Opal shared that it became officially Black-owned after being acquired by Desiree Rogers (CEO) and Cheryl Mayberry McKissack (president). Despite not initially being Black-owned, the company has dedicated more than 20 years to providing makeup and skin-care products specifically for people of color, especially Black women. The brand currently offers an array of complexion products, a few colorful lipsticks, and enough skin-care goodies to supplement your existing routines. 

Pat McGrath Labs

The queen of American fashion, Vogue’s Anna Wintour, proclaimed her “the most influential makeup artist in the world.” Britain’s Queen Elizabeth II made her a Member of the Order of the British Empire for services to the fashion and beauty industry. It’s undeniable: Pat McGrath is the most influential and sought-after makeup artist in the world.

For more than two decades, Pat McGrath has been concepting, launching and developing luxury cosmetic brands, countless runway shows, breakthrough advertising campaigns and editorial spreads.

Coloured Raine Cosmetics

Loraine R. Dowdy, a Caribbean woman, born and raised in Brooklyn, founded Coloured Raine in 2013. She left behind a very affluent career and followed her life’s dream of beginning a cosmetic line that encouraged self-expression and embraced broad racial diversity. Her goal was to create distinct cosmetics that broke all barriers in the beauty industry. Coloured Raine’s mission has always been to spread awareness of beauty diverseness and to embrace all shades of skin tones through a unity bound by cosmetics. 


I “went natural” more than 15 years ago and remember driving 20 miles to buy an expensive product that I read “worked on everyone.” I tried using that product several times, several ways only to find out it didn’t work for me and it sat under my sink for years. I started curlBOX as a means to save you the drive and the money. curlBOX gives women the opportunity to try several products for the price of one!

Miss Jessie’s

Founded by sisters Miko and Titi Branch, Miss Jessie’s products took the curly hair market by storm in 2004! Armed with curly hair product development from their salon/workshop, they were able to perfect their curly hair product’s performance. Known for its expertise in styling curly, kinky, and wavy hair of all types and textures, Miss Jessie’s Salon became the go-to place for curly hair solutions.


BeautyStat’s cosmetics chemist founder, Ron Robinson, has been regularly quoted and featured in beauty magazines and tv beauty segments (resident beauty expert for see links Allure and Refinery29). His dedication to researching beauty ingredients and technologies is respected by beauty journalists, editors and influencers.

TPH by Taraji

Our scalp-first approach creates the optimal environment for healthy hair no matter the style. We celebrate with you as you experiment with your looks while tackling real hair concerns. TPH by Taraji products deliver nourishment, protection, and deep cleansing solutions for every hair style, texture, and type. We’ve got you covered!

The Lip Bar

In 2012, I launched The Lip Bar because everywhere I looked, the media was telling women that beauty looked a certain way. I hated it! So I started making lipstick in my kitchen because I believed beauty shouldn’t compromise health and because I was determined to change the way people thought about beauty. There is no standard! You are the standard.

B.Simone Beauty

Businesswoman and YouTube personality B.Simone launched her namesake brand, B.Simone Beauty, in 2019 and earned an applause-worthy $100,000 in sales in the first two months. The vegan and cruelty-free line is made up of mainly lip products, including liners, lipsticks, and glosses, as well as makeup bags and accessories. Aesthetically the products and formulas rival its luxe counterparts, yet come at fairly affordable price points. For example, lip pencils cost $12, while liquid lipsticks are $16.

LaChae Cosmetics

LaChae cosmetics entered the beauty industry over two and half decades ago, dedicated to providing quality cosmetic solutions for women of color, designed by women of color. The company has experienced tremendous growth over the last 24 years through its recognition as a regional pioneer for cosmetics that enhance a woman’s natural beauty and by enriching the client experience through education and product knowledge. LaChae is currently at the forefront of the beauty industry, operating the only retail ‘face focused’ salons in Northeast Ohio and business units in Legos, West Africa offering cosmetic and esthetic services by licensed industry professionals.

Pattern Beauty

Celebrity hair icon Tracee Ellis Ross has her own hair-care line — a long-time dream of hers — called Pattern Beauty for people with curls ranging from 3B to 4C textures. PATTERN focuses on hair health & encourages each hair texture to take up as much space as it desires. Don’t feel the need to “tame”, “control” or “stifle” your curls & coils. Let them free.

Mixed Chicks

For years, multi-cultural people with hard to manage hair traveled from store to store, trying to blend products in a hopeless attempt to tame their locks. Wendi LEVY (left) and Kim ETHEREDGE (right), two “mixed chicks”, created a product line because they needed it. Then, something happened…friends and family started encouraging them to package it, and soon they had a full blown business running out of the garage. After a little door to door hustling, a few celebrity endorsements, and a ton of online customer support, MIXED CHICKS is bringing their products to the world.

Mielle Organics

Since inception, Mielle Organics’ products have taken the hair care market by storm. After mere months, Mielle Organics was widely recognized for its results-driven products and excellent customer service.

Mielle Organics launched in 2014 with the creation of the first Mielle Organics product, the Advanced Hair Formula, a unique proprietary blend of herbs, amino acids and minerals to support healthy hair, skin and nails, and immune system. After popular demand, Mielle Organics began producing products customers demanded with the introduction of the the Mint Almond Oil, acclaimed for its scalp sensation and root stimulation that aid in hair growth and provide illustrious shin

Mented Cosmetics

From our original nude lipsticks to eyeshadow palettes to blushes, each of our makeup products is perfectly pigMented to match your skin tones. We want all women, from light to tan to dark skin tones, to feel like they have makeup that actually works for their complexions, so we’ve created the shades to help accomplish that. Start with our shade finder to find your perfect match and then begin building your collection today! We guarantee you’ll find your new go-to or a fun addition to your makeup routine.

Pear Nova

Pear Nova looks to the runway’s most innovative designers and wraps the texture of lux fabrics into subtle hues of lacquer. A year and a half went into perfecting a formula while staying true to custom color choices. The debut line is all creme polishes, with an aura of silk and leather that creates a depth you will get lost in. Pear Nova is designed in Chicago, made in the USA, cruelty free, vegan friendly and 10 free.

Mocca Makeup & Skincare

Mocca Makeup & Skincare! is a line and company, boasting an exemplary level of professionalism, quality products and customer service; operates under the gentle but firm and focused hand of Kena.

Know some other Black Owned Beauty companies? Share them in the comments below!

*Click here to report any errors or incorrect information in this article.

Related posts


Simmie March 6, 2016 at 12:30 pm

LaChae is a Cleveland based full beauty line that has survived for two decades

BMS Admin September 16, 2016 at 11:06 am

Thanks for the info, we added them to the list 🙂

LadyLaChae July 13, 2017 at 1:36 pm

I am the founder/creator of LaChae Cosmetics in Cleveland Ohio. I want to sincerely thank you for your posting. I appreciate you taking the time to write a note to promote LaChae. If you sent me your info via the website I would love to send you a Thank You.

I just found out today about
A sister reached out to me via my website who is a beauty You Tuber and I asked how she found me.
The power of the Internet is unbelievable at times.
A heartfilled Thank You!!

Ranon Mx March 6, 2016 at 2:41 pm Reply
BMS Admin September 16, 2016 at 10:49 am

Thanks for the info, we added them to the list 🙂

Michelle March 6, 2016 at 3:55 pm

Kissed by Koco: Handcrafted bath and body products.

Tiana March 7, 2016 at 7:35 am

Mielle Organics is a black owned hair care company with great products!

BMS Admin September 16, 2016 at 11:27 am

Thanks for the info, we added them to the list 🙂

heather e lane March 8, 2016 at 7:34 pm

My name is heather e lane and I have an online store of beauty products which I started last year. If you are into body scrubs , oils, masks, lip balms and massage oils.
Please visit my store and shop and share. You won’t be disappointed. Stay beautiful. ,?

Cher March 9, 2016 at 12:51 pm

Beautiful2Me (B2M) Cosmetics is a new beauty line which offers various faux lashes, makeup tools & accessories.

Lubertha March 10, 2016 at 8:21 am

Fashion Fair

Marshalla March 11, 2016 at 6:44 am

This is a great article. I am glad to see a eco-friendly company make it to this list.
Another company striving to maintain eco-friendly products is Bubbly Moon Naturals. It is a vegetarian body product alternative that infuses plaintains, avocado, oats, moringa, and natural herbs into its soap line. All products are handmade and the creative owner, Marshalla even teaches natural soap making classes in Brooklyn. Visit to purchase your products today.

Debbie smith March 11, 2016 at 6:08 pm

Luster (Pink). Shea Moisture (Sundial)

Debbie smith March 11, 2016 at 6:09 pm

Luster (pink) and Shea Moisture

Shani March 12, 2016 at 6:27 am

Movca cosmetics in Dallas, TX

Shani March 12, 2016 at 6:29 am

Mocca cosmetics in Dallas, TX

Above&beyondChildDevelopment March 14, 2016 at 1:18 am

Shantrel Reliford, in Kansas City Mo. the creator of treasure your skin products (Lip balm, Exfoliating foot scrub, Hydrating foot cream, and a hand & body lotion) great products that really work. visit to purchase your products.

Tracy Thomas May 2, 2016 at 10:55 am

My DIVA Store features a line of hair oils, body products, beard oil and perfume oils sold in the French Market in New Orleans and sold online at

Sonia August 19, 2016 at 6:40 pm

NickysOrganichairgrow is one of the best available on Amazon or you can google them!

Norma May 11, 2016 at 11:00 pm

BLACK MINERALS was founded by a beautiful young black woman. The products are cruelty free, and some are even vegan.

Antoinette Haynes July 9, 2016 at 3:22 pm

My online store on my site features some wonderful, handmade skin products by a licensed Esthetician. They are wonderful butters that are oil based without being oily and they are sold nationwide and to other parts of the country.

Jill Williams August 17, 2016 at 5:25 pm

Jay-Jill Cosmetics by Jill St. Williams

Kenzo Clothing October 4, 2016 at 12:04 pm

WOW just what I was searching for. Came here by searching for kenzo kids

Marceeta November 17, 2016 at 8:39 pm

Aularale cosmetics

Matrell H. December 30, 2018 at 4:25 pm

The Curl Shop LLC – Natural and organic hair care for kids. Created and formulated by licensed cosmetologists and moms.


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.