In 2014, at the young age of 12, aspiring entrepreneur, Moziah “Mo” Bridges appeared on NBC’s The Shark Tank hoping to land a deal with one of the sharks for his necktie company – Mos Bows. Seeing a lot of himself in the young man, entrepreneur and fashion mogul Daymond John invested into Mo’s business. With John’s support and guidance, Mo’s Bows sales exploded as the brand landed on the shelf of luxury retailers like Neiman Marcus and Bloomingdales.
Now, just three years later, Mo’s Bows has landing a game changing deal with one of the biggest professional sports leagues in the world – the NBA.
The National Basketball Association has entered into a licensing deal with the 15-year-old entrepreneur his Memphis based company. The agreement will give Mo’s Bows the right to manufacture its products with the logos of NBA teams, for distribution through the company’s online store as well as retail outlets.
“Moziah’s creativity and entrepreneurial spirit are an inspiration, and we are thrilled about the launch of the Mo’s Bows NBA Collection,” said Lisa Piken Koper, NBA Vice President, Global Partnerships. “We are always looking for ways to diversify our merchandise offerings and cater to our fashionable fan base, and couldn’t be more excited that fans will have a fun and unique way to show support for their favorite NBA teams.”
The NBA has always been very selective of the brands it chooses to partner with, and requires significant guaranteed rights fees (often in the six-figure range according to NBA sources) before granting permission to utilize league and team logos. So it is extremely unprecedented that the league would approached a brand as small as Mo’s Bows to formulate such a relationship.
“My goal has always been to make Mo’s Bows a household name for kid entrepreneurship and men’s accessories,” Bridges told Forbes. “Partnerships like this one will help me reach my goals of having a full clothing line by the time I graduate from college. It feels really good to know a major company like the NBA believes in me and my vision to shake up the world through fashion,” he added.
You can get more info on Mo’s Bows and purchase products here.