Jay Conrad Levinson’s book, Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, published over 30 years ago (1984), revolutionized marketing for small businesses by focusing on unconventional, personal, sensational, or interactive marketing techniques. Whether you’re a small business owner or large corporation, effective advertising is key to increasing sales. Now, more than ever, guerrilla marketing is the smart way to reach your target audience. The good news is that many of these unconventional techniques are also less expensive than most traditional advertising avenues.
Here are a few ideas of creative advertising that cost little to nothing: