The Black blog website, Very Smart Brothas (VSB), was recently bought out by Gizmodo Media Group (GMG). VSB’s articles focuses on culture and politics that affect the Black community. The business that’s based in Pittsburgh, Pa. was founded by Damon Young and Panama Jackson.
The deal which was made official on June 30, didn’t disclose how much GMG paid to acquire VSB. While the website is now owned by Gizmodo, both companies are under the umbrella of parent company Univision – a Spanish language media company. Univision also owns The Root, another website focused on issues affecting the Black community.
The merger will have VSB being a vertical of The Root, and both Young and Jackson will become employees of Univision. Their new roles with have both men serve as senior editors at The Root.
In announcing the merger on his website, Damon Young, 38, said several companies were pursuing some kind of merger deal with VSB for 1-1/2 years. He said he was elated about the deal because “[A]s long as one and a half people were required to do the jobs of seven or eight, our potential for growth would always be limited. With this deal, however, we’ll be able to focus our attention on being creative since [Gizmodo] and The Root have … administrative infrastructures in place.”
Young said the deal will give VSB the ability to recruit more staff writers due to an increased budget. Before the merger, VSB had four regular contributors in addition to Young and Jackson. Young said he’s not worried about being called a ‘sellout’ because “Fortunately, we’ve already heard some of that — each time one of us writes something even remotely critical of another Black person (particularly a Black male), we hear everything from “VSB is controlled by Zionists” to “them niggas were bought by NBC” — so we’re used to it.”