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Black-owned beauty brand, The Lip Bar, partners with retail giant Target

Black-owned beauty brand, The Lip Bar, has recently partnered with retail giant Target to launch their line of vegan and cruelty-free products this spring. The Lip Bar was created by Melissa Butler, a former Wall Street financial analyst. Melissa says she created the company and products after after spending years frustrated and dissatisfied with the lack of representation for black women in the beauty industry.

Butler states, “Everyone deserves to have representation. Without it, we are left seeking validation.”

In the initial stages of building the brand, The Lip Bar, pitched the idea to the tv show Shark Tank. The sharks decided to pass on what is now a business Melissa says is worth nearly half a million dollars.

The Lip Bar was launched by the 30-year old Detroit native in 2012 out of her own kitchen in Brooklyn, NY. Today the entire line is already available in 44 Target stores and will be available in 100 more stores this May. Target Corporation is the second-largest discount store retailer in the United States, behind Walmart.

Target launched the line with two exclusive shades: Unimpressed, a liquid matte lip color, and Baddie, a lip gloss. Lipstick lovers can also choose from The Lip Bar’s Cream Lipstick ($12), which is full of moisturizing ingredients like shea butter, coconut oil, avocado oil and vitamin E or the Liquid Matte Collection ($13) with almond oil to keep your pucker moist.

Butler pledges: “Everything we do at The Lip Bar is about empowering women to be their best selves. We give representation to the underserved so that every girl has the privilege of being socially accepted as beautiful. And in in my free time, I mentor young women in the inner city of Detroit (my hometown) to show them that they are better than their surroundings and to prove that they don’t have to be a product of their environment.”

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