Black Main Street
Black EntrepreneurshipBusiness

Ice Cube creates basketball league featuring retired NBA players

Ice Cube, who rose to fame as a member of the rap group NWA, then became a movie producer and a movie star; has now added basketball executive to his long list of career accomplishments. Cube recently announced the creation of the BIG3 league, a basketball league for players who are too old or unproductive in the NBA but still have loads of talent left to be showcased. The league is structured as a 3-on-3, half-court game and will officially start their season on June 24, 2017. Initially, there will be eight teams in the league and each team will consist of five players. The most notable names to start things rolling are Allen Iverson, Kenyon Martin, and Rashard Lewis. These three are already designated player-coaches and will help to fill-out the rosters for the teams in the league.

Cube said the retirement of Kobe Bryant at the end of the 2016 NBA season, hastened his desire to bring the league to fruition because “It sucks to see your favorite players retire. It’s a great business opportunity, but as a fan, I’m just excited to see the guys that I know can play at a competitive level, and I’m happy that I have the right type of partners to be able to set the stage for that. We grew up watching these guys. We’ve seen their ups and downs, we’ve seen them win games and they become part of our everyday life in some ways. And then we look up, and they’re gone. It’s like losing a family friend or a loved one. Ice Cube, I’ve got my heroes, too, and a lot of them play professional basketball.”

The games will be played on Saturdays throughout the summer and all four games will take place in the same city on that day. The city where the games are held will be changed weekly and the league anticipates visiting cities that no longer have a professional basketball team, such as Seattle, Wa. But they will also be stopping in big cities like New York, which has a huge desire for summertime basketball. There will be no official game clock, instead the game’s winner will be the first team to reach 60 points and have at least a 4-point lead. With many great shooters anticipated to be on various teams, there will be 4-pointer circles beyond the traditional three-pointer line.


The league will have no team owners and the revenue generated will be divided in a structured manner among the eight teams. The team to finish number one in the standings will receive 30% of the revenue, and that will be split between the players and the coach. The percentages will decrease for teams finishing in the number two to number eight spot, where the last ranked team will receive only 2.5% of the league’s revenue. In the words of Cube, “I think a real milestone in the idea was when we thought of having no owners, and that the players would get in the revenue sharing. I think that was a moment when we thought, ‘Yo, this is not only a cool concept, but players can make a lot of money — especially if we built this pot how we know it can grow.”

After recently being inducted into the NBA Hall-of-Fame, Allen Iverson said when he was contacted by Ice Cube about participating in the new league, his response was: “When I got the call, it was a no-brainer. It’s Ice Cube. It’s O’Shea. You don’t turn that down. That’s success looking right into your eyes. I just wanted to be a part of it, and I hope me being a part of it makes it a success, like everything that he’s been doing in his life.”

Related posts


Mark Pegues January 14, 2017 at 9:47 am

Give thanks!

William Tell January 14, 2017 at 5:10 pm

Do For Self…remember that mantra…Do For Self!

It is time to start loving one another, respecting our elders and our sisters and our youth as well. We should applaud Cube for this trailblazing concept. Is it possible to reach back to the elder statesmen like Kareem, Dr. J, JoJo, Nate Archibald, Walt Frazier, Dave Bing and other forgotten men of distinction that could mentor and steer some of our sometimes “rudderless” youngster players that really need those examples of the attributes and traits of the OG players that played at a time when they were hated upon, barred and discriminated against when it was the norm. If we didn’t need those skills before (and we did) we definitely will need them now, and if any of you do not believe this…keep breathing and watch.

I support this league 100%!

Dino Sawyer January 14, 2017 at 9:09 pm

Dino support this matter

Ephesians Henderson January 16, 2017 at 4:44 pm

Love it, I can’t wait to see it

Cercey moore May 27, 2019 at 1:59 am

I have a point guard 29 years old, that was never given a real chance 2 play!! He plays like Rondo, avg17 points a game, 75 percent at the free throw, n never selfish with the ball!! He born for no other reason but 2 point, straight outta Louisville Kentucky, come get hi, u won’t B sorry!!!


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.