Black Main Street
Current Events

Mall of America hires their first Black Santa

Larry Jefferson, a retired US Army veteran, has landed a four-day job at the country’s largest shopping complex, Mall of America in Bloomington, Minnesota. Larry will be the first Black Santa to appear at the mall since its opening 24 years ago. Santa Larry will be at the mall from Thursday, December 1st. to Sunday, December 4th.

The company that operates the photo sessions, Santa Experience, went to the annual Santa Claus convention in Branson, Mo. in July with the hopes of finding a Black Santa. One of the company’s recruiters, Santa Sid, was at the convention and lucked-up by finding Larry. The company offers free photo sessions at the mall with the stipulation that a photo package must be purchased. In explaining the reason for specifically looking for a Black Santa, the Santa Experience’s co-owner, Landon Luther said they “want Santa to be for everyone, period.”

Speaking about his alter-ego as Santa, Larry Jefferson said, “There need to be more Santas of color, because this is America, and kids need to see a Santa that looks like them. They’re far and few between, that’s why I do it. It’s a calling.”

READ  Surveillance Video Reveals Officers And Jail Staff Knew Joyce Curnell Was Sick But Took No Action To Save Her Life

Related posts

‘We Don’t Get Paid Enough for This’: Second Employee Who Was Kicked by White Man In Florida McDonald’s Speaks Out

BMS Admin

Man Who Filmed Police Killing of Eric Garner, Says He’s Been Targeted and By NYPD Since

Anthony Alleyne

Lawyer For Amazon Delivery Driver Files $250M Civil Suit Against Suspected Shooter

BMS Admin

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Social networking for
the Black Community