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Nivea Accused of Racism Over Skin Lightening Cream Commercial Promoted in Africa

Only a week after after Dove made a public apology for a Facebook ad that many people felt was racially offensive, another skincare giant has been accused of a similar thing. German personal care company, Nivea, has recently come under fire for a new cream that promises women of color that they can have “visibly lighter skin.”

The cream is called Natural Fairness and is being marketed specifically to women in the Nigeria, Ghana, Cameroon and Senegal areas of Africa. Miss Nigeria, Omowunmi Akinnifesi, is featured on billboards using the product, and a television ad shows a Black model’s skin turning a lighter shade after applying the product.

Social media users all over the globe have been sharing a series of billboards and television commercials for Nivea’s new moisturizer. The campaign and the cream have caused outrage since their debuts, prompting a #TakeItDown campaign on social media.


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Sherry Sherrill July 10, 2019 at 2:17 pm

Please tell the blacks fighting againt cosmetics companies to grow up. There are far more serious Reasons to complain against corporations. That they manufacture an effective product that millions of persons wish to use, ought not be one of them. We are advancing in Reparations Dialogues all over the world now, let’s get serious and stay focused on what is truly thoroughly important to we. What’s next? Complaining about McDonald’s producing french fries (that make people fat)?!? Get serious, and stay real (black).

Glenn Darryl Grier September 5, 2019 at 10:25 am

This woman Shirrell need to stop talking about things she doesn’t understand and don’t affect her. Her insensitivity is only overshadowed by her ignorance of the situation.


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