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Rihanna Signs $10M Deal With LVMH To Create Makeup Line

rihanna makeup lineAfter the success of Rihanna’s collaboration with MAC Cosmetics and her range of fragrances, the Barbados-born megastar has signed a lucrative, $10 million deal with LVMH to create Fenty Beauty by Rihanna.

The line, which is scheduled to launch globally in 2017, has an eye toward diversity according to LVMH’s Kendo division’s chief executive officer, David Suliteanu.

“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” says Suliteanu, “We are aiming for the stars.”

LVMH is an large luxury conglomerate that includes high fashion brands like Louis Vuitton, Céline, Marc Jacobs, Kenzo and Givenchy.



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