Black Main Street
Black History Business Community

Watch: The Secret of Selling to the Negro (1954)

The Secret of Selling the Negro Market is a 1954 film financed by Johnson Publishing Company, the publisher of Ebony magazine, to encourage advertisers to promote their products and services in the African-American media. The film showed African-American professionals, housewives and students as participants in the American consumer society, and it emphasized the economic power of this demographic community.

The film, which was shot in Kodachrome Color, featured appearances by Sinclair Weeks, Secretary of the U.S. Department of Commerce, and radio announcer Robert Trout. The film had its premiere in July 1954 at the Joseph Schlitz Brewing Company in Milwaukee, Wisconsin, and was shown on a non-theatrical basis.

READ  This 10 Year Old Turned Bullying Into An International Plus-Sized Clothing Line

Related posts

Russell Simmons Talks About The Benefits Of Being A Vegan, Rush Card Problems and Trump

Yusuf Asturias (BMS)

Brave 12-Year-Old boy Dies Trying To Save Brothers From House Fire

BMS Admin

Walking While Black In Florida Could Cost You

BMS Admin

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Social networking for
the Black Community