Black Main Street
Black History Business Community

Watch: The Secret of Selling to the Negro (1954)

The Secret of Selling the Negro Market is a 1954 film financed by Johnson Publishing Company, the publisher of Ebony magazine, to encourage advertisers to promote their products and services in the African-American media. The film showed African-American professionals, housewives and students as participants in the American consumer society, and it emphasized the economic power of this demographic community.

The film, which was shot in Kodachrome Color, featured appearances by Sinclair Weeks, Secretary of the U.S. Department of Commerce, and radio announcer Robert Trout. The film had its premiere in July 1954 at the Joseph Schlitz Brewing Company in Milwaukee, Wisconsin, and was shown on a non-theatrical basis.

READ  46 BLACK OWNED FARMS AND GROCERY STORES TO SUPPORT (Part 4)

Related posts

Former NFL Player Opens New Black Owned Grocery

Yusuf Asturias (BMS)

Tyler Perry Rescues People From the Bahamas and Sends Seaplane with Supplies

Gloria Landman

Actor Wendell Pierce Investing In A $20 Million Apartment Complex In Baltimore, MD

BMS Admin

1 comment

michael October 4, 2019 at 2:06 pm

Great site 500 cops surround house and BOMB it .Eye opening
.

Reply

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

JOIN OUR COMMUNITY
Social networking for
the Black Community
www.blackjunction.com